Buzz or Benefit? CRE Pros Reveal What AI Really Does 🤖

CRE Leaders Detail How They Use AI

Author

Anne Morgan
September 10, 2025

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Hello, Commercial Real Estate Pros! 🏢

In this issue, five CRE power users demonstrate how AI helps them save time and close deals. Brokers manage 25 listings instead of five. Marketers automatically optimize six-figure ad budgets. Deal teams review PDFs in just minutes.

Everyone stays involved and understands that results only come after training and using clean data.

📰 Upcoming in this issue

  • 🤖 Tool Or Toy? How CRE Pros Actually Use AI

  • 💴 Morgan Stanley Closes Nearly $1B Japan Real Estate Fund

  • 🏭 SRS Real Estate Partners Adds Powerhouse SoCal Industrial Team

🤖 Tool Or Toy? How CRE Pros Actually Use AI

Bisnow interviews five power users who are turning AI into real wins, from saving 5–7 hours each week to managing 25 listings instead of five. The catch: nothing works out of the box; it's the process and data that make it pay.

Key Takeaways:

  • 🧲 Efficient Prospecting: AI-driven follow-ups and research increase broker capacity, enabling one user to manage 25 listings instead of five.

  • 📊 Automated Marketing: Custom dashboards and ad tools adjust spend by location, flagging buildings under 80 percent occupancy with low close rates.

  • 🧮 Faster Due Diligence: Internal screeners score deals in minutes, triaging PDFs with firm-specific criteria and saving hours across hundreds of annual pitches.

  • 👥 Human in the Loop: Teams coach models, fact-check outputs, and avoid crisis communications, starting small and proving value before expanding programs.

💴 Morgan Stanley Closes Nearly $1B Japan Real Estate Fund

The firm’s Japan strategy fund nears $1 billion, surpassing its target. Investors are supporting offices, rentals, logistics, and hotels as confidence grows.

Key Takeaways:

  • 📈 Target Exceeded: Strong demand pushes the fund close to $1 billion, signaling appetite for Japan’s real estate amid improving fundamentals.

  • 🏢 Diversified Mandate: Strategy spans offices, multifamily, logistics, and hospitality across major cities, balancing income with repositioning upside.

  • 👥 Blue-Chip LP Base: Global institutions anchor commitments, attracted by stable cash flows, governance reforms, and potential value unlocking by corporates.

  • 🧭 Market Tailwinds: Low vacancies in prime offices and resilient rental demand support underwriting, while selective hotel plays benefit from tourism recovery.

🏭 SRS Real Estate Partners Adds Powerhouse SoCal Industrial Team

Industry veterans from the Colliers team up to lead Southern California industrial services. The trio has completed $5 billion in transactions, including a 925,475 square foot Michaels lease.

Key Takeaways:

  • 🧑‍💼 Veteran Trio Joins: Richard Schwartz, Joey Reaume, and Nick Moscicki lead Southern California industrial services after successful runs at Colliers.

  • 📈 Track Record Matters: The team reports over $5 billion in sales and leases, including a 925,475 square foot Michaels lease.

  • 🧭 Strategic Expansion: SRS cites the hire as a catalyst for nationwide industrial growth, with active recruiting in Southern California and other key markets.

  • 🤝 Client Impact: The group brings deep relationships across investors, developers, and occupiers, promising faster execution and coverage in San Gabriel and the Inland Empire.

Why It Matters

These real workflows demonstrate that AI is a tool, not a toy, when used with process and governance.

You can reduce research and reporting hours, identify better prospects, and respond more quickly without compromising accuracy. Start with one high-impact use case, build a reliable data system, and have people review the results to turn improvements into profit.

Catch you in the next issue,

Anne Morgan
Editor-in-Chief
Commercial Real Estate Weekly

P.S. Interested in sponsoring a future issue? Just reply to this email and I’ll send packages!

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