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- First CRE Listing in Record Time: 3 Tactics You Can’t Ignore 🏢
First CRE Listing in Record Time: 3 Tactics You Can’t Ignore 🏢
Inside: Playbook Moves for Seamless CRE Syndications 💼
Anne Morgan
April 30, 2025
In partnership with
Zillow's Co-Founder Wishes They Did This Before The IPO
Spencer Rascoff co-founded Zillow, scaling it into a $16b real estate giant.
But everyday investors couldn’t invest until after the IPO, missing early gains.
"I wish we had done a round accessible to retail investors prior to Zillow's IPO," Spencer said.
Now he’s doing just that. Spencer has teamed up with another Zillow exec to launch Pacaso. Pacaso’s co-ownership marketplace is disrupting the $1.3t vacation home market. And unlike Zillow, you can invest in Pacaso as a private company.
With $100m+ in gross profits and rapid international expansion, Pacaso is scaling fast. Investors like SoftBank, Maveron, and more are already on board. Join them as a Pacaso shareholder.
Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com. There’s no guarantee that Pacaso will file for an IPO.
Hello, Commercial Real Estate Pros! 🏢
If you’ve ever felt stuck trying to land that first listing, push past a revenue plateau, or navigate the tangled web of syndications—this one's for you. This week’s roundup is all about momentum.
We’re diving into the top strategies to break into commercial real estate, scale faster, and execute smarter deals—whether you’re just getting started or managing multimillion-dollar projects.
Let’s jump in and sharpen the tools that actually move the needle.
📰 Upcoming in this issue
New to Commercial Real Estate? These Are the 3 Fastest Ways to Land Your First Listing 🏢
Commercial Real Estate Agents, Are You in Camp A or Camp B? 🔥
CRE Syndications: 3 Tactical Tips from JPMorgan for Smoother Deals 💼
📈 Trending news
Inside the Prospecting Workshop Shaking Up Commercial Real Estate
From Newcomer to CRE Pro: Your Lightning Crash Course
CRE Platforms Poised for a Revenue Tsunami—Industry Insiders Weigh In
New to Commercial Real Estate? These Are the 3 Fastest Ways to Land Your First Listing 🏢 watch the full 25-min video here
Video Published: April 23, 2025
Getting your first commercial real estate listing isn’t luck—it’s strategy.
In this episode of The Commercial Real Estate Investor Podcast, Tyler Cauble, Chad Griffiths, and Jesse Fragale reveal their top three ways to break into the business.
They emphasize that winning your first listing requires a balance of relationship-building, hyperlocal expertise, and smart storytelling—not just spamming “just listed” posts.
From reintroducing yourself to dormant contacts to strategically farming niche markets and sharing stories of real client wins, this video is a crash course in how to gain attention and build credibility, fast.
Key Takeaways:
💬 Referrals come from specificity, not generic asks: Don't say "Know anyone selling?" Instead, ask if they know someone facing a rent hike or zoning challenge.
📍 Farm one tight market, and become its expert: You don’t need a city—you need 1,000 buildings. Walk the blocks. Know every owner.
📣 Online presence isn't optional—it’s leverage: Tell real stories, show the value you brought, and position yourself as the local authority.
📊 Add value, don’t just announce deals: Explain why a lease rate matters or how you solved a problem—clients remember experts, not braggarts.
Commercial Real Estate Agents, Are You in Camp A or Camp B? 🔥 watch the full 25-min video here
Video Published: April 24, 2025
If you're struggling to break past $100K or you’re stuck trying to scale beyond $500K, Henry Eisenstein’s no-nonsense video might just be your wake-up call.
In this tactical breakdown, Eisenstein divides agents into two camps: Camp A (low call volume, low results) and Camp B (high call volume, but stuck assembling deals). He dives deep into what bottlenecks exist at each stage—and exactly how to fix them.
For those grinding in Camp A, it’s all about blocking your mornings for lead gen, getting a dialer, using proven scripts, and generating two seller leads per day.
For Camp B, it’s about refining your VIP buyer list, calculating buyer capacity, and mastering the pitch to close more deals with speed and precision.
Key Takeaways:
📞 2 seller leads + 1 offer per day = financial freedom: Eisenstein’s golden formula isn’t fancy—but it works. Consistency is your most undervalued skill.
🧠 Camp A needs better systems, not more time: Use auto-dialers, time block prospecting, and role-play scripts daily to scale to six figures fast.
🏗️ Camp B needs VIP buyers and pitch precision: Don’t just collect leads—focus on who can and will buy. Track their capacity and tailor your deals to them.
📊 If your deal isn’t selling, it’s the deal or the buyer: Eisenstein says it bluntly: “Either your deal sucks—or your buyers do.” Diagnose the mismatch fast.
Article Published: April 23, 2025
Syndicated loans are essential for financing major commercial real estate projects, but with complexity comes risk. JPMorgan’s experts, Marc Epstein and Juliana Matson, break down how to navigate these high-stakes deals with efficiency, resilience, and smarter relationship-building.
At the heart of their strategy? Choose the right lead bank, build deeper relationships with all syndicate members, and work only with pros who know how to handle complex, shifting markets.
Their advice is clear: syndications aren’t just about capital—they’re about people, process, and long-term positioning for your CRE pipeline.
Key Takeaways:
🏦 Pick a bank that stays active in CRE—through all cycles: A steady lead arranger brings faster execution, fewer disruptions, and deeper relationship capital over time.
🤝 Syndication = networking at scale: Syndicate banks can offer more than capital—think market access, flexible loan structures, or international reach.
🧠 Complex deals need expert wranglers: In volatile markets, a seasoned arranger knows how to align lender priorities and close with confidence.
Why It Matters
Commercial real estate rewards those who show up prepared—and stay consistent. Whether you’re hunting that first listing or structuring a complex syndication, it’s not just about hustle. It’s about precision, systems, and people. These insights aren’t just tactics—they’re the shortcuts smart agents and operators are using to win in today’s market.
Know your niche. Own your process. And never stop leveling up.
Until next time,
Anne Morgan
Editor-in-Chief
Commercial Real Estate Weekly
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