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Hello, Commercial Real Estate Pros! 🏢

Ready to dive into the latest on CRE strategies, big tax incentives, and Manhattan’s record-breaking rental market?

Let’s jump right in!

📰 Upcoming in this issue

• ☎️ How to Build a CRE Sales Engine That Hits Big Targets

• ⚖️ The “Big Beautiful Bill” and What It Means for CRE

• ⚠️ Manhattan Rents Break Records—And Could Climb Higher This Summer

📈 Trending news

• Commercial Real Estate Rebounds Amid Rising Investor Confidence

• CRE Values Set to Rise in 2025 as Lending Confidence Returns

• CRE Market at Crossroads as Record Housing Gap Widens

☎️ How to Build a CRE Sales Engine That Hits Big Targets

This video breaks down a proven system for commercial real estate brokers: grow a VIP buyer list 5× your expected closings, qualify leads via smart tools like Reonomy, and pair data-driven outreach with personal calls to scale revenue.

Watch the full video here »

Key Takeaways:

• 🧩 VIP Buyer List = Income Plan: Hit $100K/year with 15 buyers, $500K with 50, and $1M with 150—each carefully vetted and active in the past 12 months.

• 📞 Calls Over Campaigns: Skip mass emails—personal calls to targeted buyers build trust and drive high-value deal flow.

• 🛠 CRM + Sheets = Smart Stacking: Combine CRM tools with Google Sheets to segment buyers by asset type, geography, and activity.

• 🏷 Tag, Track, Close: Use labels like “called” and “hot” to prioritize your pipeline and match deals to ready buyers fast.

⚖️ The “Big Beautiful Bill” and What It Means for CRE

ConnectCRE dissects the House-passed “One Big Beautiful Bill,” highlighting its key tax incentives—like bonus depreciation and expanded 199A deductions—and what they could mean for commercial real estate investment and development.

Read the full article here »

Key Takeaways:

• 💰 Bonus Depreciation Returns: The reinstatement of 100% bonus depreciation is expected to spur a wave of CRE investment by improving project returns and accelerating cost recovery.

• 📈 199A Deduction Extended: The continued expansion of the 199A pass-through deduction boosts cash flow for small CRE businesses, encouraging more capital deployment.

• ⚖️ Regulatory Relief for Investors: Provisions around rent algorithm preemption and Opportunity Zones 2.0 ease barriers for new developments and investor-friendly structures.

• 🧱 CRE Leaders Should Watch: The bill is now in Senate hands—real estate executives and CFOs must monitor its progress, as its final form could reshape development economics nationwide.

⚠️ Manhattan Rents Break Records—And Could Climb Higher This Summer

Manhattan’s median rent hit $4,571 in May, marking an 8% year-over-year jump—the third record high in four months—despite rising supply and new broker-fee laws. Expect even more upside as the summer leasing season heats up.

Read the full article here »

Key Takeaways:

• 📈 Record High Rents: Median rent climbed to $4,571 in May—a nearly 8% increase YoY—defying seasonality, and records were set for the third time in four months.

• 🏙️ Supply Surge Isn’t Cooling Prices: Though listings reached their highest since summer 2021 (11,700+ units), robust demand—fueled by high mortgage rates—continued to support rent growth.

• 🔧 Broker Fee Shift Adds Pressure: The new Fairness in Apartment Rentals Expenses (FARE) Act bans tenant-paid broker fees—many landlords are appending those costs onto rents.

• 🌇 Summer Trends Ahead: With rents already climbing early, strong demand suggests potential for even higher prices through peak summer leasing months

Why It Matters

Staying informed helps you capitalize on key market shifts, legislative changes, and revenue-driving sales strategies—so you’re always a step ahead in the competitive world of real estate.

See you next time!

Anne Morgan
Editor-in-Chief
Commercial Real Estate Weekly