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Hello, Commercial Real Estate Pros! 🏢

Let’s be honest—most CRE advice sounds the same.

But every now and then, someone cracks the code and shares something that actually moves the needle. This week? We’ve got three of those moments.

You’ll hear how top-producing agents are doubling their profits without chasing unicorn buyers. You’ll learn why a third-gen developer says trust—not spreadsheets—is the secret weapon. And you’ll see how inflation, the supposed villain of the economy, is quietly creating some of the best opportunities we’ve seen in years.

This isn’t fluff. It’s a tactical edge for anyone in commercial real estate who wants to scale smarter, build better, and win big—even when the market gets weird.

📰 Upcoming in this issue

• The Deal-Maker’s Playbook: How to 2x Your Profits as a CRE Agent 🏢

• Why Developers with Integrity Win Big in CRE 🧱

• Inflation Isn’t All Bad: How CRE Is Evolving in a High-Cost Era 📈 

📈 Trending news

• Commercial Real Estate’s Quiet Resurgence Is Picking Up Steam

• Wholesaling Commercial Properties: What It Is and How the Pros Do It

• Behind the Numbers: How REITs Calculate CRE Value

The Deal-Maker’s Playbook: How to 2x Your Profits as a CRE Agent 🏢 watch the full 18-min video here

Video published: April 8, 2025

In Improving Commercial Real Estate Agents Business (200% More Profit), Henry Eisenstein delivers a masterclass for commercial agents who want to stop surviving and start scaling.

His advice is deceptively simple: vet your buyers like your business depends on it—because it does. Eisenstein lays out how to track who’s buying, what they’re paying, and when they last closed, then build your prospecting strategy around those people. It’s not about chasing whales with billion-dollar portfolios who won’t actually buy. It’s about calling the guy who bought an 8-unit two months ago and has cash ready today.

He turns what feels like chaos into clarity—and if you're a CRE agent, this might be the smartest 18 minutes you spend all week.

Key Takeaways:

• 🧩 Your most likely buyers already bought in the last 12 months—call them first. Focus on those who’ve closed 2+ deals recently and pay market rates.

• 📈 Don’t get distracted by big wallets with impossible expectations. A $500M buyer asking for $75K/unit in a $200K market is a dead lead.

• 📊 Use tools like PropStream or Reonomy to build a custom buyer list. Filter by unit size, transaction recency, and price per door to find active deal-makers.

• 🎯 Pick one asset class to master first—then expand. Multifamily’s saturated, but starting small (2–10 units) is profitable and scalable.

Why Developers with Integrity Win Big in CRE 🧱 watch the full 24-min video here

Video published: April 8, 2025

In Why Trust Matters in Commercial Real Estate: Generational Insights from Peter Cosentino, Peter Cosentino offers a masterclass in doing business the old-school way—with modern strategy.

As the third generation in a family of developers, Cosentino unpacks why relationships, not just rent rolls, drive long-term success. His team signs 30-year leases with big-box brands like Costco and Chick-fil-A, but the real foundation isn’t the lease—it’s the trust. He stresses the value of “promises made, promises kept,” especially when dealing with municipalities and zoning boards.

From raw land to regional strategy, this video is a roadmap for any CTO or commercial leader balancing legacy, scale, and innovation in a volatile market.

Key Takeaways:

• 🤝 "Promises made, promises kept" is a zoning advantage. Trust with municipalities leads to faster approvals and long-term development relationships.

• 🏗️ Ground leases offer control with lower upfront costs. Developers deliver pad-ready sites while tenants handle their own construction, reducing risk.

• 🌍 Owning the full ecosystem creates resilience. Cosentino launched an in-house facilities company to maintain culture, control costs, and avoid vendor volatility.

• 🧬 Legacy doesn’t mean stagnation—evolve or die. Cosentino blends generational wisdom with new ventures, preserving values while expanding smartly.

Inflation Isn’t All Bad: How CRE Is Evolving in a High-Cost Era 📈 read the full 752-word article here

Article published: April 9, 2025

In The impacts of inflation on commercial real estate by J.P. Morgan Chase, Sara Croot dissects a shifting economic landscape that’s both a threat and an opportunity for the commercial real estate sector.

Yes, inflation eats into cash flow, hikes borrowing costs, and compresses margins—but it also cracks open chances to renegotiate leases, protect NOI through smart indexing, and recalibrate the market for long-term value. For CTOs and CRE leaders, it’s about playing chess, not checkers. New construction might slow, but scarcity boosts the value of existing inventory. And while tenants feel the pinch, savvy landlords know exactly when to renegotiate, restructure, and reinvest.

Inflation may be the villain of the headlines, but in this article, it’s also the catalyst for a smarter, leaner CRE playbook.

Key Takeaways:

• 💸 Low-rate legacy loans are today’s secret weapon. Owners who locked in rates pre-2022 are enjoying rare breathing room as financing costs surge for everyone else.

• 📊 Short leases are your inflation hedge. Landlords with 3–5 year terms can pivot rents faster, protecting income even as costs rise.

• 🛠️ Operating costs rise faster than rents. Expenses like labor, insurance, and maintenance now outpace income—squeezing NOI and investor returns.

• 🧱 High construction costs protect incumbents. With new builds becoming unaffordable, existing properties gain value thanks to low competition and soaring replacement costs.

Why It Matters

The most successful people in CRE aren’t just doing more—they’re doing things differently. They’re rethinking their buyer lists, rewriting how deals get done, and repositioning their assets to thrive in a high-cost world.

If you want to grow, you can’t wait for the market to calm down.

You need to outthink it.

This week’s content gives you the blueprint. The rest is up to you.

Anne Morgan
Editor-in-Chief
Commercial Real Estate Weekly