In partnership with

Find out why 1M+ professionals read Superhuman AI daily.

In 2 years you will be working for AI

Or an AI will be working for you

Here's how you can future-proof yourself:

1. Join the Superhuman AI newsletter – read by 1M+ people at top companies

2. Master AI tools, tutorials, and news in just 3 minutes a day

3. Become 10X more productive using AI

Join 1,000,000+ pros at companies like Google, Meta, and Amazon that are using AI to get ahead.

Sign up and start learning AI

Hello, Commercial Real Estate Pros! 🏢

Ever wonder what’s really powering your town’s growth (besides the new coffee shop on Main Street)? This week, we’re looking beyond the curb appeal and diving into what’s truly fueling our communities — from commercial real estate projects that create jobs and attract investment, to solar panels turning office rooftops into energy hubs.

Plus, if you’ve ever been curious about what it’s like to hustle a multi-million-dollar real estate deal, you’ll love the video we’re breaking down today.

So grab a cup of something strong and settle in — this one’s about the buildings, the energy, and the people shaping what’s next.

📰 Upcoming in this issue

• Real Estate, Real Growth: How Commercial Property Fuels Local Economies 🏗️

• Cold Calls, Hot Deals: Behind the Scenes of a $4.1M Commercial Real Estate Hustle 📞

• Roofs, Revenue & Renewables: How Solar is Reshaping Commercial Real Estate ☀️

📈 Trending news

• Debunking the Biggest Myths About Commercial Real Estate

• Top Commercial Real Estate Jobs for Ambitious Beginners

• The CRE Playbook: How Brian Guerrita Wins Big on Social Media

Real Estate, Real Growth: How Commercial Property Fuels Local Economies 🏗️ read the full 799-word article here

Article published: April 21, 2025

I just finished reading “The Role of Commercial Real Estate in Economic Growth” from The Business Times, and it’s like someone took the blueprint of a thriving economy and traced it back to the buildings where it all happens.

This piece makes one thing crystal clear: in places like Grand Junction, commercial real estate is far more than bricks and mortar — it’s the engine that powers jobs, attracts business, and literally shapes the community. From Main Street revivals to solar-ready coworking hubs, this article shows how smart development sets the stage for long-term prosperity.

Key Takeaways:

• 🏙️ CRE powers job ecosystems. Every lease or build supports a chain of architects, brokers, engineers, and trades across the economy.

• 🚗 Development upgrades infrastructure. Projects like Horizon Drive expansions benefit everyone — not just business owners.

• 💡 It adapts with the times. LEED buildings, flexible workspaces, and tech upgrades meet modern market demands.

• 📈 Investing creates a ripple effect. Local CRE investment helps fund philanthropy, new ventures, and economic summits like the one at CMU this April.

Cold Calls, Hot Deals: Behind the Scenes of a $4.1M Commercial Real Estate Hustle 📞 watch the full 12-min video here

Video published: April 21, 2025

I just watched “🏢 Tough Warm Call Commercial Real Estate (Negotiating $4.1M Deal)” by Henry Eisenstein, and it’s basically a masterclass in high-stakes hustle. If you’ve ever wondered what it really takes to land multi-million-dollar real estate deals, this video is a raw and real tour through the trenches of commercial dealmaking.

Henry jumps from rejection to reluctant maybes, navigates tenants, lease-backs, seller financing, and still keeps the endgame sharp: flipping a building for six figures. It's not flashy — it’s persistence, psychology, and straight-up endurance.

Key Takeaways:

• 📉 Not for sale? Follow up anyway. One owner said no... for three years. Henry kept calling — and finally got a “maybe.”

• 💵 Know your numbers. Seller wants $1.9M. Henry needs it at $1.3M. He’s already lined up buyers at $1.45M–$1.55M.

• 🧠 Seller psychology matters. Emotional ties, tenant loyalty, and timing all shape negotiation — not just price.

• 📆 Play the long game. From ice-cold leads to $100K flips, this video proves the real profit is in the follow-up grind.

Roofs, Revenue & Renewables: How Solar is Reshaping Commercial Real Estate ☀️ read the full 716-word article here

Article published: April 22, 2025

I just read “Earth Day 2025: the role of solar power in commercial real estate” from Savills, and it’s the kind of forward-thinking piece that turns rooftops into goldmines. With this year’s Earth Day theme urging us to triple renewable power by 2030, the article makes a compelling case that solar isn’t just sustainable — it’s seriously profitable.

The stat that blew me away? If we slapped solar panels on every suitable rooftop, we could cover 65% of global electricity needs. That’s not a feel-good hypothetical — that’s a climate game-changer, backed by a March 2025 Nature study.

But this isn’t just about standard rooftop panels. We’re talking solar skins, power-generating facades, and ultra-thin silicon PVs that double efficiency. The commercial sector — from office towers to shopping centers — is getting a renewable facelift.

Key Takeaways:

• 🔋 Rooftop potential is massive. PVs on every viable roof could meet 65% of current global electricity demand and cool Earth by 0.13°C by 2050.

• 🏢 Solar skins are the next frontier. One Melbourne building will generate 50x more energy than average rooftop panels — enough to power itself.

• 📈 Demand driven by economics. Solar reduces volatility in energy costs, boosts ESG scores, and attracts top tenants and investors.

• ⚡ Bottlenecks remain. Outdated grids and 15-year connection waits in places like the UK still throttle growth — reform is key.

Why It Matters

We often think of real estate as static — just properties changing hands — but this week’s stories prove otherwise. CRE is dynamic. It’s a catalyst for economic resilience, sustainability, and real-world innovation.

Whether it’s a solar skin lighting up a skyline or a deal three years in the making, what’s getting built today will determine how we work, live, and thrive tomorrow.

And that’s worth watching.

Anne Morgan
Editor-in-Chief
Commercial Real Estate Weekly